Leon’s: Lucky Leon’s Scan ’n’ Win, a contest platform that issued more than 650,000 entry codes
The brief
Scan a code in store, collect your entries online, then come back to see what you won. Everyone’s a winner.
Lucky Leon’s Scan ’n’ Win was Leon’s 2024 Customer Appreciation Contest. Shoppers scanned a QR code, entered their email and received entry codes, then visited a participating Leon’s store from September 5 to 11, 2024 to find out what each code had won.
We built the whole platform from scratch: the entry flow in English and French, code generation, the extra-entry rules, the confirmation email, and a Directus back end where Leon’s team could track every code and every winner. Over the contest it issued more than 650,000 codes.
What we built
A contest that had to be simple for shoppers, dependable at scale, and easy to run for the team behind it.
Scan to enter
A QR code in store leads to a single email field, then a short form: first name, last name, postal code and the contest rules.
Extra entries
Up to three winning entries from one form: one for entering, one for opting in to Leon’s emails, and one for existing customers, plus a bonus for commenting LUCKY on Leon’s social pages.
Codes on screen and by email
Each entry’s codes appear the moment the form is submitted, and we built the confirmation email that delivers them, personalised and ready to check in store during contest week.
Directus back end
Every code and winner in one place, so Leon’s team could look up entries, check prizes and follow the contest without a developer, plus a closed state once entries ended.
Questions people ask
What was Lucky Leon’s Scan ’n’ Win?
Leon’s 2024 Customer Appreciation Contest. Shoppers scanned a QR code, entered online to collect entry codes, then checked in store from September 5 to 11, 2024 to see what each code had won.
What did Autograph build?
A complete custom build: the bilingual entry flow, code generation and the extra-entry rules, the confirmation email, and a Directus back end for Leon’s to track every code and winner. The platform issued more than 650,000 codes.
Why a custom build with Directus?
Off-the-shelf contest tools are built for simple draws. This contest gave every entrant several codes, each tied to a prize, so it needed its own logic. Directus gave Leon’s team an admin view over that data without building one from scratch.
About the author
Written by Autograph Media — an independent digital and AI studio in Oakville, Ontario, working with businesses across the Greater Toronto Area on web design, development, AI integration and SEO.
