Campaign Strategy
Campaign plans for Meta (Facebook and Instagram), LinkedIn, TikTok and YouTube, built around one goal each.
09 — 10
Paid Social Ads: campaigns on Meta, LinkedIn, TikTok and YouTube
Right post.
Right people.
Targeted campaigns on Meta, LinkedIn, TikTok and YouTube — the right creative in front of the right people.
Explore the service
The intentionReach the people
Reach the people
who are a fit.
Paid social puts your message in front of people who don’t follow you yet — chosen by place, interest or role — with creative made to stop the scroll.
01 / Who it’s forWho paid social
Who paid social
is for.
For businesses ready to reach new customers beyond their followers — launching an offer, filling an event, growing bookings in a new area, or reaching decision-makers by job title on LinkedIn.
Worth agreeing before you start
- 01Who owns the ad accounts and pays the platforms directly.
- 02Your budget per month or per campaign, separate from management.
- 03The single action each campaign is for: a booking, an enquiry, a sale, a sign-up.
- 04Who the ads are for — location, interests, job titles, existing customers.
- 05Which creative you have, and what needs to be made.
- 06How results will be tracked back to your website.
02 / What’s includedWhat’s
What’s
included
in paid social.
We plan each campaign around one clear goal, make creative native to each platform, and test it against carefully chosen audiences. Results are tracked to your website, so you can see what the spend actually did.
Get a quote for paid social ↗Ad Creative
Ad creative designed for each platform and format — video, carousel, story and single image.
Audience Targeting
Audience targeting by location, interest, role and your own customer or visitor lists.
Testing & Reporting
Structured testing of creative and audiences, with reporting tied to conversions.
03 / How we get thereClear steps. Open conversations.
Paid social,
step by step.
A shared direction.
Room to ask questions.
Care at every step.
- 01
Plan
We agree the goal, budget, audiences and how results will be tracked.
- 02
Launch
We produce the creative, build the campaigns and set up tracking pixels and conversions.
- 03
Test and refine
We compare creative and audiences, move budget to what performs and report on results.
04 / An exampleClient case studies ↗
Paid social
in practice.
An event launch on Meta
- 01The goal is set: ticket sales by a fixed date.
- 02Three creative directions are made — video, carousel and a single image.
- 03Ads run to two audiences: people near the venue with matching interests, and past website visitors.
- 04After the first week, budget moves to the best-performing creative and audience.
- 05A wrap-up report covers spend, sales and what to reuse next time.
Illustrative example, not a client project. Platforms, audiences and budgets are agreed for each campaign.
01Which platform is right for us?
It depends on who you’re trying to reach. Meta suits most local consumer businesses, LinkedIn suits B2B and professional audiences, and TikTok and YouTube suit brands with strong video. We’ll recommend where to start.
02How much do we need to spend?
Enough for the platform to learn and for results to be meaningful. We’ll suggest a test budget for your goal and adjust it once there’s data.
03Do you make the ads?
Yes — ad creative is part of the service, designed to match your brand. We can also adapt photography or video you already have.
04How do we know if it’s working?
Before launch we set up tracking for the action that matters, such as a booking or enquiry, so reporting shows results rather than just likes and clicks.
06 / Better togetherAll capabilities ↗
One team.
More possibilities.
Search and video ads that reach people the moment they’re looking — set up, tracked and tuned to bring enquiries.
Content and community on Instagram, Facebook, LinkedIn, TikTok and YouTube that sounds like you.
Editorial, conversion-first websites that make your brand impossible to ignore.