Search Campaigns
Search campaigns structured by service and location, with ads written for each search.
07 — 10
Google Ads management for Oakville and GTA businesses
Be there when they search.
Pay for what works.
Search and video ads that reach people the moment they’re looking — set up, tracked and tuned to bring enquiries.
Explore the service
The intentionShow up at the moment
Show up at the moment
it matters.
People search when they’re ready to act. Google Ads puts you in front of them at that moment — and with the right tracking, every dollar can be tied to the enquiries it brings in.
01 / Who it’s forWho Google Ads
Who Google Ads
is for.
For businesses that want enquiries now, not in six months — a clinic filling appointment slots, a restaurant promoting a new menu, a service business entering a new area. Paid search works alongside SEO: ads buy visibility today while organic rankings build.
Worth agreeing before you start
- 01Who owns the Google Ads account and the billing — it should be you.
- 02Your monthly ad budget, separate from any management fee.
- 03Which actions count as a conversion: calls, form enquiries, bookings, purchases.
- 04The areas, hours and services the ads should cover — and any to exclude.
- 05Where people land after the click, and whether that page is built to convert.
- 06How often you’ll see reporting, and which numbers it will show.
02 / What’s includedWhat’s
What’s
included
in Google Ads.
We start with what a good lead looks like for your business, then build campaigns, tracking and landing pages around it. After launch, the work is steady optimisation: cutting what doesn’t convert and backing what does.
Get a quote for Google Ads ↗Performance Max & YouTube
Performance Max and YouTube campaigns where they suit your goals and creative.
Conversion Tracking
Conversion tracking for calls, forms and bookings, connected to Google Analytics.
Optimisation & Reporting
Ongoing bid, keyword and budget optimisation, with plain-language monthly reporting.
03 / How we get thereClear steps. Open conversations.
Google Ads,
step by step.
A shared direction.
Room to ask questions.
Care at every step.
- 01
Plan
We agree goals, budget, locations and what counts as a conversion, and review any existing account.
- 02
Build
We set up tracking, campaign structure, keywords, ads and the landing pages they point to.
- 03
Optimise
We review search terms and results regularly, adjust bids and budgets, and report on what changed.
04 / An exampleClient case studies ↗
Google Ads
in practice.
A local service campaign
- 01Search terms are grouped by service, e.g. “web design oakville” and “website redesign”.
- 02Each group gets its own ads and a matching landing page on your site.
- 03Calls and form enquiries are tracked as conversions, so spend can be judged on leads, not clicks.
- 04Weekly: irrelevant searches are excluded and budget shifts to what’s converting.
- 05Monthly: a short report on spend, enquiries and cost per enquiry.
Illustrative example, not a client project. Budgets, targeting and reporting are agreed for each campaign.
01How much should we spend on Google Ads?
It depends on your market, how competitive the searches are and how many enquiries you need. We help you set a starting budget you’re comfortable testing, then adjust it based on real results.
02Who owns the ad account?
You should. We recommend running campaigns in an account you own, so the data and history stay with your business whatever happens.
03How long until we see results?
Ads can bring traffic within days of launch, but the first few weeks are about learning which searches and messages convert. Expect steady improvement rather than a perfect first month.
04Do we still need SEO if we run ads?
They do different jobs. Ads buy visibility immediately and stop when the budget does; SEO builds visibility that lasts. Many businesses use ads while their organic rankings grow.
06 / Better togetherAll capabilities ↗
