Notes from the studio.
Practical advice on websites, branding, AI and search for businesses in Oakville, the GTA and beyond — drawn from the projects we’ve actually worked on.
- How much do LinkedIn ads cost? How the pricing works and how to set a test budgetHow LinkedIn ad pricing works: the auction, minimum budgets, the three bidding strategies, what you're charged for, and how to size a first test budget.
- Choosing an AI chatbot for your business website: what to check firstThe three kinds of website chatbot, the checks that matter before you pick one (accuracy, handover, privacy, security, cost) and how to test it before launch.
- Planning an e-commerce website in Canada: what to decide before you buildThe decisions that shape an online store's design, platform and cost in Canada: catalogue, platform, payments, sales tax, checkout rules and product pages.
- CASL and email marketing: a practical compliance checklist for Canadian businessesWhat Canada's anti-spam law asks of your newsletter and promotional emails, with checklists for a signup form, an email template and an old contact list.
- Google Ads or SEO: which should a small business start with?A practical way to choose between Google Ads and SEO on a limited budget, based on how soon you need enquiries, search demand, budget and measurement.
- How much does SEO cost? What drives the price and how to judge a quoteThe factors behind an SEO quote, the common ways providers charge, the warning signs Google itself lists, and the parts you can handle before hiring anyone.
- How to choose a web design agency: what to check before you signWhat to look for in a portfolio, the questions to ask, what a good proposal covers, and the ownership, accessibility and SEO details to settle before you hire.