Visual Identity
A connected visual language of colour, typography, imagery, and composition.
05 — 10
Branding: brand identity design for businesses ready to grow
Find your point of view.
Make it unmistakable.
Identity systems with a point of view — logo, voice, and the story that sells.
Explore the service
The intentionA clear identity.
A clear identity.
A world of possibilities.
The strongest brands have something to say and a recognisable way of saying it. We help bring that character into focus.
01 / Who it’s forWho branding
Who branding
is for.
For new businesses deciding how they look and sound, and established ones whose identity no longer fits what they’ve become. For MEND, a new clinic, that meant a wordmark and symbol, a visual language and a brand film, carried through to the website.
Worth agreeing before you start
- 01What stays — an existing logo, name or colours — and what can change.
- 02Which identity components are needed: logo variants, colour, type, imagery, voice.
- 03File formats for print, web and social.
- 04Usage rights and ownership of the final files.
- 05Guidelines your team and suppliers can follow.
- 06Where the brand rolls out first: website, signage, social, packaging.
02 / What’s includedWhat’s
What’s
included
in branding.
We connect the story behind your business to the way it looks, sounds, and shows up. The result is a shared direction your team can use across the moments that matter.
Get a quote for branding ↗Logo & Wordmarks
A distinctive mark and the variations needed for the places your brand appears.
Tone of Voice
A practical voice and messaging direction grounded in your audience and personality.
Brand Guidelines
A guide to the identity, with useful rules and examples for consistent application.
03 / How we get thereClear steps. Open conversations.
Branding,
step by step.
A shared direction.
Room to ask questions.
Care at every step.
- 01
Discover
We explore your business, audience, context, and the qualities that set you apart.
- 02
Define
We establish a creative direction and develop the core visual and verbal identity.
- 03
Bring it together
We refine the chosen direction and prepare the agreed assets and usage guidance.
04 / Selected workAll case studies ↗
Branding
in practice.
MEND / Brand & Website
The wordmark and symbol, visual language and brand film for a physician-led ketamine therapy clinic.
MEND brand identity case study ↗01Can we keep our existing logo?
Yes. A brand project can work around an established mark, expanding or refining the wider identity. We agree on what stays and what needs to evolve.
02Is a brand identity more than a logo?
Yes. The logo is one element. Typography, colour, imagery, messaging, and the way they work together give the brand a consistent character.
03What files will we receive?
The agreed deliverables are listed in your proposal. A typical identity handover includes approved logo formats, colour and type guidance, and the relevant brand assets.
04What affects the cost and timeline of a brand project?
The number of identity components, whether naming or messaging is part of the work, how many creative directions are explored, and the rollout assets you need at launch.
06 / Better togetherAll capabilities ↗
