“canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s finest fitness professionals, health club operators, industry suppliers, and fitness consumers.”
With canfitpro being one of the most recognized name in the fitness industry, it was vital to keep up with the trends. Having a website that was many years old, it was time for canfitpro to cater to it’s largest demographic with a new website.
Migrating canfitpro from an old custom CMS that was very limiting and buggy to WordPress, gave the brand the web facelift it needed to be up to date with modern trends. After the redesign, the website saw a 265% increase in traffic over the past year.